When you target markets, create product/service offerings or develop a business plan – the biggest problem is trying to be everything for everybody.  As Geoffrey A. Moore in his classic(crossing the chasm) explained the manner in which the market can be divided.  Everybody seems to be going for the mainstream but is there any sense….

Joan Jett & the Blackhearts in their track, “I Love Rock N Roll”, couldn’t have been more neater about telling what they got and for whom…

Posted by Digvijay “VJ” Singh Rathore